GBFoods Nigeria Is Headline Sponsor For Jos Food Festival 2023 "This Is North" Edition

Renowned culinary company, Gallina Blanca, popularly known as GBFoods, is set to headline sponsorship of the Jos Food Festival #ThisIsNorth 2023 edition.

GBFoods Nigeria, in line with its goal of celebrating local flavours will headline #ThisIsNorth, the Easter edition of the bi-annual food festival which holds in the city of Jos every year.

Announcing the partnership, the Festival Director, Chef Elvis Katlong Henry, noted that the partnership with will bring a unique and exciting dimension to this year's festival. In a press release on their official pages, he wrote:

Chef Elvis Katlong, while noting the significance of the partnership, stated that, the Jos food festival is a major event that attracts a large number of visitors from within and outside the borders of Nigeria. By headlining the festival, GB Foods is helping to promote tourism to the region, which can have a positive impact on the local economy and help to showcase the cultural and culinary diversity of Plateau State, Nigeria.

He added that the partnership is GBFoods’ recognition of Plateau State’s rich culinary heritage. He said

“By headlining the festival, GB Foods is acknowledging the rich culinary heritage of Plateau State and the diversity of its cuisine. This can help to promote and preserve traditional Plateau dishes, as well as provide a platform for showcasing new and innovative culinary creations.”

GBFoods is a company with a strong commitment to promoting culinary excellence. The decision to headline the Jos food festival 2023 "This is North" edition is significant as it highlights the importance of promoting cultural diversity, tourism, and sustainable development, while also providing a platform for business development and showcasing the company's commitment to corporate social responsibly which will build its image as a socially responsible company.

#ThisIsNorth promises to be an immersive experience for food lovers and festival goers as it offers a unique opportunity to showcase the best of Jos and Northern Nigeria’s fascinating cuisines to a wider audience and draw support for the local community.

This edition of the Jos Food festival would feature mesmerizing dishes, rich foods, drinks rich, colourful and cultural display, good, fun-filled games, music and loads of entertainment.

With GBFoods' support, the festival is set to be a resounding success, celebrating the best of Jos food culture and promoting culinary excellence in the region.

The Jos Food Festival: #ThisIsNorth is scheduled to take place on Sunday the 9th of April (being Easter Sunday), at the Tamarald Event Center Opp. JIB, Old Airport Road, Jos, by 2pm prompt.

Vendors’ registration for the Jos Food Festival is now open. Click here to book a space.

Tickets are available at Tix.Africa/jff2023

Read More

Yemi Ajibade Shares Lessons Taken From The Naira Scarcity In Nigeria

Photo Credit: Tima Miroshnichenko - Pexel 

Yemi Ajibade is one of  Africa’s Leading Marketing Trainers, wielding expertise in consumer goods branding and marketing. Yemi started his professional career at Chocolate City Music, one of Africa’s largest record labels. As a Digital Marketer, he contributed to the record label breaking several streaming records. He was also instrumental in developing the marketing strategy that got Ckay’s Love Nwantinti Remix on Billboard’s No 2 Global Chart. 

Yemi shares two no-fail ways to get customers when other strategies fail. Below are the lessons taken from the Naira scarcity in Nigeria.

For some weeks now, Nigerians have been facing the issue of cash scarcity. Cash has gotten so scarce that people are paying up to 10% extra in order to withdraw from POS operators. Nigeria is a very cash-based economy. And unless you are the CEO of a multinational company, you can hardly survive without cash in Nigeria. I honestly with my fellow Nigerians facing this cash scarcity.

However, my post isn’t about Naira scarcity. It's about something crucial to every business. And that is, how do you get customers when there seems to be a scarcity of them? If “cash is king” in business, customers are the citizens that make that kingdom survive.

Like every business owner, my guess is, you are looking for more customers? And sometimes, it feels like there is a scarcity of them.

There are some lessons we can learn from the cash scarcity situation in Nigerian that applies to getting customers in business.

1. Don’t search for “cash” where everyone else is:

Typically, our go-to places for cash are the bank, ATM, and POS operators. But right now, those channels are totally clogged with hundreds of people. In the same way, you may be operating in an industry that is filled with competitors. And typically, that means you get less piece of the pie (customers).

This is my first recommendation. If you are badly seeking customers for your business, you cannot depend on the channels everyone else is using. If everyone is flooding social media for customers, that means the probability of you getting buyers there gets lower and lower. (Don't get it twisted, social media remains a fantastic place to get customers). Therefore, if you want to survive the scarcity, you may need to look elsewhere. Start exploring other marketing channels with low competition (before it gets wild).

This is not the time to depend on the usual marketing channels we know. There are other channels you can explore. Depending on what you do, you can try out email marketing, offline distribution, community building, and so on.

2. Form strategic partnerships:

One of the ways I have personally survived the cash scarcity is through my “partnership” with a friend. When either of us has some cash, we share it with each other. You can’t grow alone in business. You need to form strategic partnerships. Look out for people that have complementary customers like you.

A classic example is the Beans and Bread reference we make in Nigeria. Whatever industry you are in, find your beans sellers. Bread always follows the beans (quote that)

This week’s prompt: Try a new marketing channel you haven’t used before. This could be LinkedIn Ads, sending proposals, Google Search Ads, TikTok Ads, Mobile Game Apps, or anything. Explore and reiterate.

Do you need more in-depth clarity for your business? Do you feel you have a great product but aren’t sure how to push it? Or do you have an idea bubbling in your head and you need someone to bounce it with? Click here to book a free a slot to get clarity on any area of your business.

Read More

Why Nigeria Must Phase out Bola Ahmed Tinubu and Atiku Abubakar In The Upcoming Elections

As Nigeria prepares for another round of general elections, it is important to consider the role that politicians such as Bola Ahmed Tinubu and Atiku Abubakar have played in the country's political landscape. While both men have had a significant impact on Nigerian politics, it is my belief that it is time for the country to move away from their leadership and explore new options. Here are some of the reasons I opine that Nigeria should phase out Bola Ahmed Tinubu and Atiku Abubakar in the upcoming elections.

First and foremost, both Tinubu and Abubakar have had a long history of political involvement in Nigeria, having held positions of power for several years. While experience can be an asset in politics, it can also lead to stagnation and a lack of fresh ideas. The country's political landscape has changed significantly in recent years, with new challenges and opportunities arising. It is therefore crucial that Nigeria's leaders are able to adapt to these changes and bring new ideas and perspectives to the table.

Additionally, both Tinubu and Abubakar have been linked to a number of controversies and scandals over the years. Tinubu, for example, has been criticized for his alleged involvement in electoral fraud and vote-buying. This is in addition to investigative reports by David Hundeyin which linked Tinubu to heavy involvement in drug trafficking, while Abubakar has been fingered for corruption and embezzlement. These controversies have raised serious questions about the integrity and credibility of these politicians, and it is important that Nigeria's leaders are held to the highest standards of transparency and accountability.

Both Tinubu and Abubakar have been criticized for their lack of commitment to addressing the country's most pressing issues. Nigeria is facing a number of challenges, such as poverty, unemployment, and poor infrastructure, and it is crucial that the country's leaders are focused on finding solutions to these problems. Unfortunately, both Tinubu and Abubakar have been accused of prioritizing their own interests over those of the country, and it is time for Nigeria to elect leaders who are truly committed to making a positive difference.

While Bola Ahmed Tinubu and Atiku Abubakar have had a significant impact on Nigerian politics, it is my belief that it is time for the country to move away from their leadership. With new challenges and opportunities arising, it is crucial that Nigeria's leaders are able to adapt and bring fresh ideas and perspectives to the table. 

With their histories of controversies and scandals, as well as their lack of commitment to addressing the country's most pressing issues, it is clear that Nigeria would be better served by phasing out Tinubu and Abubakar in the upcoming elections.

Read More

Everything You Need to Know About The Diphtheria Outbreak in Nigeria

Nigeria is currently facing a diphtheria outbreak. In January of 2023 alone, the Nigeria Centre for Disease Control and Prevention (NCDC) confirmed over 120 cases of Diphtheria disease with over 30 deaths in four states in the country.

Diphtheria is a highly contagious and potentially fatal disease that is caused by the bacterium Corynebacterium diphtheriae. It is spread through respiratory droplets and can cause a wide range of symptoms, including sore throat, fever, and difficulty breathing. The disease is particularly dangerous in young children and older adults, as well as people with weakened immune systems.

ABOUT THE DISEASE

The disease was first reported in the Nigeria in the year 1989 with 5,039 cases. Then another outbreak in the year 2000 with 3,995 cases. In 2001, over 2,400 cases were reported. The total of confirmed cases has been on the decline until its resurgence in recent times. The Nigeria Centre for Disease Control (NCDC) reported several confirmed cases of the outbreak as of 2021.

One of the main reasons for the outbreak is the low vaccination coverage in Nigeria. This means that many children are not protected against the disease, which makes it easier for the disease to spread.

WHAT CAUSES DIPHTHERIA?

A major factor contributing to the outbreak is poor sanitation and hygiene. Diphtheria is more likely to spread in areas where people live in close proximity and have limited access to clean water and sanitation. This is a common problem in many parts of the country, where overcrowding and poor living conditions make it easy for the disease to spread.

WHAT ARE THE SIGNS AND SYMPTOMS OF DIPHTHERIA?

The most common symptoms of diphtheria include:

• Sore throat
• Mild fever
• Swollen glands in the neck
• Hoarseness or loss of voice
• Difficulty swallowing
• Nasal congestion or discharge
• Cough
• Fatigue

In severe cases, diphtheria can also cause:

• Breathing difficulties
• Heart failure
• Paralysis
• Death

HOW TO STAY SAFE

It is important to seek medical attention immediately if you or someone you know is experiencing any of these symptoms. Diphtheria can be treated with antibiotics, but early treatment is crucial to prevent serious complications.

The World Health Organization (WHO) recommends that at least 95% of children should be vaccinated against diphtheria to achieve herd immunity, but Nigeria's vaccination coverage is well below this threshold.

The NCDC, in collaboration with WHO, UNICEF and other partners have taken steps to control the outbreak. They have launched a massive vaccination campaign, targeted at children under 15 years of age, with a focus on high-risk areas. They are also providing antibiotics and other medical treatment to people who have been infected with the disease.

In addition to this, the NCDC is also working to improve sanitation and hygiene in affected areas, and to raise awareness about the disease and how to prevent it. This includes educating people on the importance of vaccination and handwashing, and providing information on how to recognize the symptoms of diphtheria.

It is important to note that the best way to protect yourself and your loved ones from diphtheria is to get vaccinated. Parents should ensure that their children are up to date with their vaccinations, and adults should also consider getting a booster shot if they have not been vaccinated in recent years.

In conclusion, the diphtheria outbreak in Nigeria is a serious concern. However, with the efforts of the NCDC and other partners, the outbreak can be controlled. It is important for everyone to take steps to protect themselves and their loved ones from the disease by getting vaccinated, practicing good hygiene and following the guidelines provided by the health authorities. Additionally, if you or someone you know is experiencing any of the symptoms of diphtheria, seek medical attention immediately.

Read More

MUSIC: Lanre Daniel - My Praise

Gospel music minister, Lanre Daniel Ayodele, is winding up on the year 2022 with his last release titled My Praise. The track also serves to usher us into the new year 2023.

Lanre and The Reformed Music Ministry indulge you to give praise and thanks to God for all He has helped accomplish and all that He has promised to fulfill.

My Praise is a worship sound to end the year with, even as we look forward to the beginning of another.

Lanre Daniel Ayodele is a Gospel Minister who has carved a niche for himself with his High-life gospel music; being able to fuse high praise and worship in different languages home and abroad.

He is a super talented  entertainer who has performed various religious and social events in Nigeria and across the United States America where he is based. He has been consistent with his sound and has different tracks and albums to his credit. 

Lanre and crew are welcoming you to a brand new year full of infinite possibilities.  Download, Stream, Listen, Share and Enjoy

DOWNLOAD  MUSIC: Lanre Daniel - My Praise

STREAM  MUSIC: Lanre Daniel - My Praise

Read More

Everything You Need To Know About The Jos Food Festival 2022 Street Fest | #josfoodfest2022

Get ready for the biggest food exhibition and festival on the Plateau!

The Jos Food Festival was born with a vision to promote food tourism, celebrate and showcase the rich indigenous, cultural and agricultural heritage on the plateau. It was founded to convene people from diverse communities, ethnicities, religious and cultural groups within the state and its metropolis to provide the platform for young food entrepreneurs to connect, network, and forge synergies.

The maiden edition of the Jos Food Festival which held in 2019 hosted over three thousand (3,000) guests who graced the event. The edition tagged ‘Shawarmarathon’, offered food lovers and enthusiasts a common ground where they were taken on a food adventure, thrilling their tastebuds to a wide array of delicacies available at the event.

Subsequent editions of the Jos Food Fest have attracted sponsorships, food vendors, foodies and guests who troop in from destinations beyond the borders of the state.

The Jos Food Festival took a new dimension in July 2022 as it marked the first phase of the biannual event; attracting NASCO, Valgee Transport, Akaani, Fusion, Bricks and Roses, among others brands who were headline sponsors at the event. Also in attendance, were Plateau State Government Dignitaries, CEOs and representatives from various Brands and Companies.

Themed “South-South Relish”, the event aimed at bringing the southern Nigeria’s food experience to people on the Plateau; and it turned out a tremendous success, as people turned out en masse to savour new delicacies while networking and connecting with other food lovers.

ABOUT THE "STREET FEST" – JOS FOOD FEST 2022

The 2022 edition of the Jos Food Fest in dubbed ‘Street Fest’ will afford people a thrilling experience as it hopes to bring together people from all around Jos and its environs to come relish exciting moments with food and snacks. It would be an avenue for old-timers and newbies to street food to savour long-forgotten taste and try something new while bonding and building new networks and bridges with people.

Speaking to ACE SAID SO, the host of the biggest food exhibition on the Plateau, Chef Elvis Katlong, hinted that the December event will have a carnival-like feel to it, which will create a freely accommodating and enabling environment for people to come and share in the wonderful experience.

Chef Elvis, in a media chat stated that the event will equally be counting down to the New Year with a line of fun activities, which would include cooking competition, music and dance performances, target practice, drinking games, board and brick games, adult bouncy castle, photo booth and lots more. He added that there would be fireworks and a burnfire night, which will commence immediately after the main event.

EVENT SCHEDULE

Date: Saturday, 30th December, 2022

Time: 12:00 PM

Venue: Tamarald Event Centre, Opp. JIB, Old Airport Road, Jos

Tickets: Tix.Africa/jff2022

Food Vendors seeking to be a part of the event can register and secure a slot for the event by Clicking Here 

Read More

Get Your Daily 2K Here And All That Teemirror Is About

Daily 2k by TEEMIRROR is a love letter to employees, freelancers, legitimate hustlers and everyone who strives to get their daily bread and make ends meet despite negative odds.

“Daily 2k” is that peculiar indigenous sound that will keep you thoroughly inspired and also entertained. 

It’s a message of Hope that’s conveyed through the use of IWURE (African Chants). In an angle, It also preaches the synergy between religions in Nigeria..

Listening to such chants gives one a feeling of hope/affirmation that God has answered our prayers.

Once in a while, artists leave the spotlight for a while and return to showcase new art that everyone would love. This is Teemirror’s journey, a creative, new generation artiste back with a new hit single titled “Daily 2K”

Teemirror is an award-winning afrobeats artiste who started music professionally as an undergraduate in the University of Ilorin. He has released popular tracks such as “Tanke Sir” “Olesibe” “AJONJOR” which are listened to by fans across the world.

His genre of music cuts across afrobeats and other unique sounds he calls AFROFusion. A simple Afrocentric evergreen sound that was birthed from the rising insecurity, failed governance and grey clouds every average person faces, Teemirror’s “Daily 2k” is a song of hope and perseverance that will keep you inspired to pursue your dreams and get out of the rat race.

Inspired by musical influences Olamide, QDot, SunnyAde, JAYWON, Ayinla Omo wura, Jumabee, Adekunle Gold to mention a few. He describes his sound as “Moments-inspired”

Get Your Daily 2K from Teemirror Here

Read More

MUSIC: Jeen Realer - J's

J's is the first independent Extended Playlist released by the multi-versatile rapper and songwriter, Jeen Realer. It is a compilation of sounds that are reminiscent of the sub-urban areas of J Town, and features strictly J Town based artistes; hence the title. It is a playlist by J, for J, in the name of J. It is endorsed and marketed by Ydie Planet, so you know it's a banger.

DOWNLOAD MUSIC: Jeen Realer - J's

Read More

Listen To Episode 1 Of Linda Ejiofor & Ibrahim Suleiman’s 'DUE Parenting Podcast'

Linda Ejiofor and her beau Ibrahim Suleiman have just launched a parenting podcast with a goal to share lessons they've learned on their marital and parenting journey – from preconception to post-partum.

In this first episode, the couple who both have a baby together walk us through their journey to childbirth, alongside the complications and lessons learned along the way.

Watch new episode below: 

Read More

Elon Musk Takes Over Affairs At Twitter After Successful Buyout

Twitter has announced in a press release that it has accepted Elon Musk’s bid to purchase the Social media company for a whooping $44 billion.

Prior to the buyout, Elon Musk made a tweet saying; “I hope that even my worst critics remain on Twitter, because that is what free speech means.”

Elon said his goal at Twitter was to make it better than it ever was "by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans".

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated”

It is uncertain what impact Elon Musk will have on Twitter or where he’ll start with changes. However, we do know he suggested nixing ads from Twitter Blue, and lowering its subscription price, while also adding Dogecoin as a payment option.

Elon Musk is notorious for his criticism over Twitter moderation, describing himself as a “free speech absolutist.” Describing how Twitter would function under his control, he said

“It’s just really important that people have the reality and the perception that they’re able to speak freely within the bounds of the law. I think broadly, the civilizational risk is decreased the more we can increase the trust of Twitter as a public platform.”

Read More

VIDEO: Johnny Drille – Lies

Johnny Drille has just released the video for his song 'Lies'. The video track comes off his album titled 'Before We Fall Asleep.' The musical video was directed by Daniel David and Folarin Oludare for Mavin Films.

Catch a glimpse of the video below:

Read More

Heartbreak and Music: Asa's Exclusive Interview with Korty EO | WATCH

If you think you know Asa the award-winning rhapsodic songstress you might want to have a rethink.

In this exclusive interview granted with Korty EO, Asa opens about heartbreak, religion, childhood and the impact they have collectively had on her music and style.

Asa made a the few fun reveals in the interview about her 13 year old dog and her long-time best friend who also happens to be her manager.

Watch her unveil her personality in this very interesting discussion.

Read More

Apply For The Design Forward Residency Program 2022 for Free

The Assembly in collaboration with Ravensbourne University launches a digital fashion residency for 3D digital creators, fashion entrepreneurs, and university students looking to create innovative digital fashion products and experiences in collaboration with international peers.

Funded by The British Council, the four-month residency will build the capacity and competitiveness of creators and entrepreneurs in fashion and digital services, showcase cross-cultural design, and how well West African fashion creatives are embracing the versatility of digital design to increase efficiency and decrease waste.

3D digital creators in West Africa and students in the United Kingdom will team up and work collaboratively with fashion entrepreneurs to ideate and create digitally rendered fashion products or services, presented in digitally rendered surroundings and showcased digitally via films and live streams.

DSNFWD will provide training support and digital infrastructure for resident creatives throughout its duration. Training modules will be facilitated by a global faculty and include NFTs, Partnerships and Collaborations, Creative Direction, Pitching, Profitability, and Marketing.

A first of its kind, the digital residency is calling fashion creatives with 2-5 years of experience running a commercially viable creative practice or brand and digital creators who have been in existence for 1-5 years and are skilled in the use of design software such as Clo3D, Rhino and Adobe Creative Suite.

Entry into the program is free! To apply, visit this link. The deadline to apply to DSNFWD is April 21st, 2022.

Follow and use the program hashtag #dsnfwd for all updates on social media and follow The Assembly on Instagram: @assemblyofficial | Twitter: TheAssemblyHub | Facebook: TheAssemblyHub

For more info about the program or sponsorship opportunities please Email them at events@theassemblyhub.com

Read More

INSPIRED | ‘Project Silver Lining’ Is Inspiring Change Through Interactive Heart-To-Heart Mentorship

As part of its mission to reach and impact teenagers across secondary schools within Lagos, Project Silver Lining (PSL) was at Helpers International School, Orile Iganmu, Lagos, with a goal to reach at least a thousand teens this year 2022.

Highlighting the need for the initiative, the Project’s coordinator Nofiu Adeyemi Ajibade said PSL would serve as an in-school mentorship program where they meet with young people monthly, chatting them up about topics capable of shaping their futures. He says;

“Growing up in a neighborhood like ours, I have seen, first hand, how easy it is to get derailed as a young person. I’ve seen several teenage pregnancies, boys resorting to drugs, fraudulence, louting, and all. Our society is seemingly getting worse by the day and in every way. PSL is founded on the ground that change can be inspired if people are taught and shown how to do better with themselves. And that’s our mission. To inspire change through interactive, heart-to-heart mentorship”.

Noting that schools are among the best places to find its primary target audience who are mostly teens, Adeyemi says schools have been chosen as meeting points with these teens on a monthly basis.

“Our primary target is young people. I particularly would like us to use the word “young people” more in describing our target audience. Our facilitators are equally youths who are passionate about driving positive change and making impact. They are often accepted based on recommendations or by application. Our crop of facilitators and formators are well to do in their respective disciplines and businesses. More importantly, they have a dependable value system, themselves.”

In 2021, Project Silver Lining held a Children’s Day event, where it reached out to 200 school pupils giving them a charge to chase their dreams, no matter how big, crazy or unpopular it might be. This outreach was held at Local Authority Primary School (LA), Orile Iganmu. The pupils were gifted branded water bottles and face masks alongside some refreshment.

To end the first quarter of year 2022 (March), The team took its outreach to Helpers International School, Orile Iganmu where it reached over 100 secondary school students. PSL’s goal at the outreach was to talk the students through sharing some of their childhood traumatic experiences. And they did. Click here to see some of the data collected from the outreach.

In the words of Judith Lewis “Many abused children cling to the hope that growing up will bring escape and freedom. But the personality formed in the environment of coercive control is not well adapted to adult life. The survivor is left with fundamental problems in basic trust, autonomy, and initiative...”.

Commenting on the outreach at Helpers International School Orile, Adeyemi said: 

“We want to be the ears that hears the untold troubles and said yearning of young people. We want to be the uncles and aunties they listen to, and trust to help them lead a better life. Our goal for 2022 is to interact with 1,000 young people at a go (one single session). I easily see that number growing every month by next year, or very close to it.”

He says with the successes recorded, the project would rage on without any near end in sight. He says “based on our data, we can determine the best course of action to keep making the change.”

Project Silver Lining is under Art4Pact Foundation – an organization that seeks creative ways to shaping minds.

See more photos from the outreach below

Read More

Ify’s Kitchen Shares Recipe for Unique Instant Noodles

Are you looking for new ways to spice up your instant noodles?

In this new vlog, Ify's Kitchen will show you how to turn your ordinary instant noodles into a dinner fit for a king. This recipe for Instant Noodles is both delicious and healthy. 

Hopefully, this will become your go-to fast noodle recipe.

What You Need

• 2 eggs
• Noodles seasoning
• seasoning powder
• Salt to taste
• 1 small Onion
• Seafood mix
• 3 -4 Scotch bonnet peppers
• 4 tomatoes
• I cup diced mixed bell peppers
• 3 packs instant noodles
• Cooking oil

Watch the video below

Read More