It’s a good day to be a hip-hop fan. According to Forbes, hip-hop has just surpassed rock as the most popular genre in all of music for the very first time ever here in the U.S.
According to a semi-annual report published by Nielsen Music, R&B and hip-hop make up 25.1% of all music consumption in the U.S., while rock claims 23%. For the first time since Nielsen started keeping tabs on American music consumption, hip-hop and R&B have overtaken rock.
Physicals aside, these numbers should not come as a surprise to anyone when we look at Nielsen’s top tracks of the mid-year: “The top streaming on-demand song (audio and video combined) is Ed Sheeran’s ‘Shape of You,’ followed by Migos’ (feat. Lil Uzi Vert) ‘Bad and Boujee’ and Luis Fonsi & Daddy Yankee’s (feat. Justin Bieber) ‘Despacito.’”
Other victories for hip-hop include a mention that “Kendrick Lamar’s DAMN. is the leading album in total volume this year with total activity of more than 1.77 million units (albums, track equivalent albums and audio on-demand streaming equivalent albums combined)” and Drake’s More Life moved 1.69 million units. Following his big win at the Grammy’s, “Chance the Rapper’s Coloring Book led all album on-demand streams with a unit increase of over 15 million.”
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